Indeed, Man Cave’s products have those attributes.

“Craft” is about products that feel “new, fresh and different,” and can be easily distinguished from the competition, Beste states. He knows it’s a buzzword and says that bigger meat and poultry companies are trying to capitalize on the buzz by using the term loosely in marketing and packaging verbiage. “It’s about making products that are jaw-dropping good,” Beste says.īeste takes the word “craft” seriously. He began Man Cave Craft Meats with the premise that people will pay more for better products, much like they do for craft beer and artisan ice cream. “We want to be viewed as the best brand in the meat case.”īeste is on a mission to bring “obsessively crafted” meat and poultry products to grocery stores across the country. “That’s exactly how we want to be perceived,” Beste says. My mom only buys it once in a while because it’s not cheap, but I love it.”īeste, the founder of Golden Valley, Minn.-based Man Cave Craft Meats, could only smile. “Have you ever had this?” he asked his friend.

When one boy realized it was Man Cave Craft Meats that Beste was preparing, he perked up, his eyes wide with excitement. Led by their sense of smell perhaps, two boys were drawn to the aisle at a Minneapolis-area grocery store where Nick Beste was cooking up meat products for shoppers to sample. A passion to achieve ‘insanely good’ products fuels Nick Beste’s craft meats company.

Golden valley farms meats